The tech industry is known for its rapid innovation, cutting-edge solutions, and groundbreaking advancements that have reshaped the world. But what if I told you that one of the industry’s greatest secret weapons has been hiding in plain sight all along? This secret weapon is not a new piece of software, an AI algorithm, or a revolutionary piece of hardware. It’s women.

The Future of the Industry

As automation and AI continue to advance, the jobs most at risk of being replaced are those that are code-heavy and focused on back-office development. In contrast, roles that involve client liaison, understanding business needs, and explaining the capabilities and customization of technology will become increasingly critical.

The future of the tech industry is not just about building the technology; it’s about ensuring that technology serves the needs of businesses and users. This requires strong communication skills, empathy, and the ability to translate complex technical concepts into practical solutions—areas where women excel. As the industry evolves, these skills will be in even greater demand, positioning women at the forefront of the next wave of technological innovation.

Statistically, women in tech organizations are more likely to be in client-facing roles such as project management and functional consulting. These roles, which focus on communication, relationship-building, and translating functional requirements, are where the future opportunities in the industry lie.

The Untapped Potential

For decades, the technology sector has been predominantly male-dominated. However, those companies and teams that have embraced diversity, particularly gender diversity, are reaping the benefits. Studies have shown that diverse teams are more innovative, make better decisions, and ultimately drive better business results. Yet, the potential of women in technology remains largely untapped.

Women bring unique perspectives, experiences, and problem-solving approaches to the table. These are not just complementary to the traditional ways of thinking in tech—they are essential for fostering innovation. When women are included in tech teams, the result is a richer diversity of thought, which leads to more creative solutions and a broader understanding of the users and markets served.

Women’s Unique Traits: The Secret Weapons

One of the key reasons why women are the tech industry’s greatest secret weapon lies in their unique traits, which offer significant advantages in the workplace. Here are a few:

1. Emotional Intelligence: Studies have shown that women tend to excel in reading emotions, a skill that is invaluable in the tech industry. In client meetings or team interactions, women’s ability to perceive and respond to micro-emotions allows them to tailor presentations, adjust content on the fly, and build stronger connections. This heightened awareness can lead to more successful outcomes, as women are often able to sense when a client is unsure, excited, or concerned, and can adjust their approach accordingly.

2. Patience and Supportiveness: Women often display a natural inclination towards patience and support, qualities that are crucial in collaborative tech environments. In project teams, this means women are more likely to take the time to ensure that all voices are heard, fostering a more inclusive and thorough problem-solving process. Their supportive nature can also help in mentoring and guiding younger team members, creating a more nurturing and cohesive team dynamic.

3. Resilience in Crisis: Fawn and the Power of Community: When a crisis hits, traditional responses often focus on ‘fight or flight.’ However, research has shown that many women exhibit a third option: Fawn. This response is characterized by checking in on others, offering support, and fostering unity. In tech, where high-pressure situations are common, women’s tendency to come together and support each other can be a critical factor in navigating challenges successfully.

Think about how many of us had an aunt who, during a crisis, would say, “Call Aunt Mary!” That instinct to connect and support is a powerful tool in the workplace, especially in times of uncertainty. Women’s ability to build networks of support and ensure everyone is cared for can turn potential disasters into opportunities for collaboration and growth.

Breaking Down Barriers – The Time is Now

The time has come for women in technology to seize the opportunities available to them. The barriers that once limited representation, access to opportunities, and mentorship are beginning to fade. From what I’ve observed here in Brisbane and across Australia, there are more resources and opportunities than ever before for women in tech.

Whether through dedicated mentorship programs, networks that connect women in the industry, or targeted initiatives by companies committed to diversity, the support system for women in tech is stronger than ever. Now is the perfect moment for women to step forward, take advantage of these opportunities, and make their mark on the industry.

By embracing the available resources and support, women can not only overcome any remaining obstacles but also pave the way for future generations of female tech leaders. The momentum is here, and the future is bright.

Women Who Are Leading the Way

The good news is that we are already seeing incredible examples of women who are leading the way in technology. From software engineers to data scientists, from cybersecurity experts to tech entrepreneurs, women are making their mark and driving the industry forward.

Australia is home to many remarkable women who are shaping the future of technology and paving the way for others to follow. These trailblazers are not only succeeding in the tech industry but are also driving significant change and inspiring the next generation of women in tech. Consider:

Melanie Perkins, Co-Founder and CEO of Canva is a prime example of how Australian women are leading the charge in tech innovation. She has transformed the way millions of people design and create content online. Her journey from a university student with a vision to the leader of a multi-billion-dollar tech company is a testament to the power of determination, creativity, and resilience.

Dr. Marita Cheng, Founder of Aubot and Robogals is another inspiring figure in the Australian tech landscape. As the founder of Aubot, a robotics company, and Robogals, a global organization that encourages young women to pursue careers in engineering and technology, Marita has dedicated her career to advancing technology and promoting diversity in STEM. Her contributions have been recognized with numerous awards, including being named the 2012 Young Australian of the Year.

Megan Dalla-Camina, Founder and CEO of Women Rising, is a leading voice in the fields of women’s leadership, well-being, and empowerment. With a career spanning over two decades in corporate leadership roles, Megan has been a trailblazer for women in business, technology, and entrepreneurship. Previously working for IBM for 9 years, she is the founder and CEO of Women Rising, where she focuses on creating programs and initiatives that help women reach their full potential in both their professional and personal lives.

Professor Elanor Huntington, Executive Director of Digital, National Science and Technology Council is a leader in both academia and government, where she is driving digital transformation across Australia. As the Executive Director of Digital at the National Science and Technology Council, she is at the forefront of integrating advanced technologies into public policy and education. Her work ensures that Australia remains competitive in the global tech landscape while advocating for greater diversity and inclusion in the industry.

These women, and many others across Australia, are not just participants in the tech industry—they are redefining it. Their achievements serve as powerful examples of what is possible when women are given the opportunity to lead. They are proving that the future of technology is not only about innovation but also about inclusivity, diversity, and empowering others to succeed. They are proving that when women are given the opportunity to shine, the entire industry benefits.

A Call to Action

The time has come to recognize and embrace the fact that women are the tech industry’s greatest secret weapon. Companies that wish to remain competitive and innovative in the years to come must make a concerted effort to recruit, retain, and advance women in technology roles.

This is not just about equality—it’s about excellence. By leveraging the full range of talents and perspectives that women bring to the table, the technology industry can unlock new levels of innovation and success. It’s time to stop keeping this secret weapon hidden and start using it to its full potential.

The future of technology is bright, and it’s a future where women will play a central role in shaping the innovations that will change the world.